100 Years of Swiss Graphic Design
A richly illustrated book exploring Swiss typography, posters, corporate image design, book design and typefaces from the past 100 years.
100 Years of Swiss Graphic Design, the companion book to an exhibition at the Museum Für Gestaltung, Zurich presents an overview of Swiss graphic design. This handsome book is divided into eleven plentifully illustrated thematic sections (Poster, Typo-Graphics, Photo-Graphics, Swiss Style, Signs and Symbols, Corporate Design, Advertising, Public Affairs, Type, Editorial Design and Blurring Boundaries).
As expected, the work of prominent designers such as Ernst Keller, Otto Baumberger, Herbert Leupin, Max Bill, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann, Cornel Windlin and Norm, among many others, is displayed with richness and variety as well lesser-known designers.
Ariel Herbez’s essay ‘The comic poster: a Genevan phenomena’ covers a period that began in the early 1970s, when comic artists became involved in the social and political life of Geneva and designed posters to challenge inequitable decisions, sometimes with great success. Martin Jaeggi’s ‘How pop changed politics’ recounts the development of activism in Switzerland from the aftermath of May 1968 to the DIY / punk / New Wave era,
- Author: Christian Brandle, Barbara Junod
- Hardcover: 384 pages
- Date published: November 2013
- Language: English
- ISBN: 978-3037783993
- Product Dimensions: 32.6 x 21.9 cm