Denim: Fashion's Frontier - the exhibition catalogue from The Museum at The Fashion Institute of Technology available to buy at Museum Bookstore

Denim: Fashion's Frontier

Regular price £29.95

'The history of our lives—work, play, rebellion, style, sex—is encoded in our jeans. That is the premise of an exhibit at the Fashion Institute of Technology called Denim: Fashion’s Frontier, which surveys the rise of the ever-familiar fabric from 1840 to the present, paying tribute to a textile that everyone knows but few pause to appreciate' Wall Street Journal 

Denim: Fashion's Frontier at MFIT

Denim is one of the world's favourite fabrics, and today it accounts for the largest segment of the clothing industry. The market for jeans alone is worth over 55 billion dollars. Accompanying a recent exhibition at the Museum at Fashion Institute of Technology in New York, this handsome book explores the history of denim and examines the continually evolving relationship between it and high fashion.

Prized for its durability and strength, denim began as an ideal fabric for workwear, most famously in the clothing produced by Levi Strauss & Co. for fortune hunters during the 19th-century California gold rush. Over the past 160 years, however, film, television, and advertising have helped transform denim into a symbol of youth, rebellion and sex. The fashion industry has also played a large role in the expansion of denim into casual and couture clothing.

Featuring previously unpublished archival material, an insightful text, and copious illustrations, this book offers a new perspective on denim's rapid rise from the 19th century to today.

  • Author: Fred Dennis, Senior Curator, The Museum at The Fashion Institute of Technology
  • Hardcover: 176 pages
  • Date published:  March 2016
  • Language: English
  • ISBN: 978-0300219142
  • Product Dimensions: 25.4 x 19 cm