Design for the Corporate World: Creativity on the Line, 1950-1975
Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s - generally known as Mid-century Modern - is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes. This exhibition catalogue for a show at the Cantor Arts Center looks at the relationship between these designers and the companies who employed them. The book highlights the political, social and cultural circumstances in which design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It also reveals why corporations during this post WWII period needed graphic, industrial and architectural designers more than ever before, and why designers felt ambivalent about working for these large businesses.
In doing so, it sheds new light on the changing self-image of the designer and on these famous midcentury graphic, product, and furniture designs. Beautifully illustrated with 50 colour plates and 65 black and white illustrations of the designs, the volume features four essays: Establishment Modernism and its Discontents: The IDCA in the "Long 'Sixties", by Greg Castillo, University of California, Berkeley; Building modernist but not quite: Corporate Designs in the Postwar Suburb, by Louise Mozingo; The Early Years of Product Design at Stanford, an Interview with Bob McKim, Professor of Mechanical Engineering, Emeritus, and founder in 1958 of Stanford's Product Design program.
- Author: Wim de Wit, curator of architecture and design, The Cantor Arts Center
- Hardcover: 160 pages
- Date published: April 2017
- Language: English
- ISBN: 9781848221949
- Product Dimensions: 29.0 x 24.0 cm