This is Tomorrow - the exhibition catalogue from Whitechapel Gallery available to buy at Museum Bookstore

This is Tomorrow

Regular price £15.95
Tax included. Shipping calculated at checkout.

Only -1 items in stock!

The facsimile catalogue to the seminal exhibition of art, architecture, music & graphic design that took place at London's Whitechapel Gallery in 1956

This Is Tomorrow was a seminal exhibition of art, architecture, music and graphic design that took place at London's Whitechapel Gallery in August 1956. At its core was a room given over to the Independent Group, the proto-Pop collective comprised of (at various stages) the theorists Reyner Banham and Lawrence Alloway, photographer Nigel Henderson and the artists Eduardo Paolozzi, Richard Hamilton, William Turnbull and John McHale. The Independent Group's room premiered works of Op art alongside film posters, collages, murals, films and a jukebox, and was Britain's introduction to the phenomenon later named Pop.

The spiralbound catalogue for This Is Tomorrow was designed by Edward Wright and published by Lund Humphries; out of print since 1957, it has since become a much sought-after rarity and a classic of graphic design and postwar visual culture. This facsimile edition was published for the Whitechapel's 2010-11 reconstruction of the 1956 show.

  • Author: Whitechapel Art Gallery
  • Paperback: 132 pages
  • Date published: September 2010 (facsimile edition)
  • Language: English
  • ISBN: 978-0854881864
  • Product Dimensions: 16.5 x 16.5 cm

Why shop with us?

We handpick our books and select the cream of the crop from a range of small independent art and museum publishers.

Recently viewed