'What is quite extraordinary about Mary Quant is that it explores and examines the fashion tsunami she created in the ’60s. More importantly the book exposes a lesson in brand building and the saga of a triumvirate of players who created and systematically built a legacy and legend known as Mary Quant' - New York Journal of Books
Dame Mary Quant is a fashion icon. The first focused study of her career, this book shows how she revolutionized fashion, harnessing youth, streetstyle and mass production to create a new look for everyone. It surveys the development of her business in the context of British, European and American fashion in the post-war period, and explores how her innovative marketing created a powerful global brand.
Featuring new photography of Quant garments, alongside previously unpublished fashion photographs and designs, this book is a dynamic and authoritative account of the designer and her legacy.
- Author: Jenny Lister
- Hardcover: 224 pages
- Date published: March 2019
- Language: English
- ISBN: 978-1851779956
- Product Dimensions: 28.1 x 22.7 cm